Challenge

Portia is a real estate project that offers high-end residences, whose sample residence was designed by celebrated designer Roheena Nagpal. The residences were meant for HNIs who had a taste for luxury and had experienced it internationally. The project had to live up to these global standards, even in its showcase.

Solution

In a clutter of many properties calling themselves ‘luxurious’, Portia stood out by letting the prospective owners, live the luxury of Portia. This was accomplished through a VR experience that allowed them to indulge in the project offerings.

Result

The VR experience was used selectively and effectively to showcase Portia to people who wanted to view it, but couldn’t visit it. This led to a greater number of visits to Portia.

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