Challenge

Oriental Rubber Industries Pvt. Ltd. is a globally recognised rubber conveyor belt manufacturing company. It was participating in South Africa’s largest trade show, Electra Mining Show 2016, which involved over 800 exhibitors. They wanted to stand out by showcasing their USP in the exhibition. Quality being their strength, only their state-of-the-art factories in India could represent them perfectly.

Solution

We decided to take their factories to the exhibition in South Africa. This was achieved by creating a shoot-based VR experience. Mr. Vishal Mankar, Jr. Managing Director, Oriental Rubber Industries guided the viewers of the VR experience through his factory. Packed in a compact portable experience, this five-and-a-half minute, 360-degree VR content perfectly captured the USPs of the factory while showcasing the quality standards.

Result

The VR experience attracted a great amount of audience who experienced the walkthrough and appreciated it. This unique tool was then used successfully at another huge event - MINExpo 2016 in Las Vegas Convention Centre (USA). The VR walkthrough made global reach possible at a reduced cost while offering a more personalised experience.

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