Challenge

Gujarat Tourism wanted to encourage people to explore Gujarat’s rich heritage, by creating intriguing content that would give them a top-of-the-mind recall. The challenge was to capture the essence of Gujarat and showcase it to people in an engaging manner.

Solution

We created a VR experience that would serve the purpose of a trailer for Gujarat, in association with Gujarat Tourism. This shoot-based VR tour transported them into the Indus Valley, where they walked through the ruins of Lothal and Dholavira and also the steps of 11th century stepwell – Rani-ki-Vav.

Result

The 360-degree VR created an experience that gave them a glimpse of the majestic beauty of Gujarat. It definitely encouraged them to consider Gujarat as a possible tourism destination.

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