DAVRe recently had the chance to work on a very interesting project for a real-estate client, in HTC Vive and Unreal Engine – which is a collection of cutting-edge game development tools.
The aim was to incorporate a 3 BHK apartment in a VR set-up, so prospective buyers could freely move around the space and really experience the flat. The work began 3 weeks in advance and after a few roadblocks and encouraging feedback from the client, they were able to create the seamless tour in time for the launch event.
Once the announcement was made, people were quite excited for the viewing. Going in batches inside the 15 x 15 ft experience centre, the viewers took a surreal tour of their prospective future home. The controls had been limited to one controller in order to simplify the instructions and the acclimatisation, and almost 85 percent of the viewers were able to pick up the buttons very quickly. The drop-off rate for the virtual tour was very low, with most viewers touring the whole apartment and asking for more areas to explore.
There were people of all ages, ranging from early 30s to late 70s. Nobody experienced motion sickness or any latency related issues, which was a major win, according to Mr. Ajay Parge, the company Director. The apartment was fully to scale, and many people spent a lot of time in the balconies, commenting on the fact that it looked beautiful.
Interestingly, the husbands were convincing their wives to spend more time in VR, to check every detail that they might have any questions on. It was amazing how families came together to actually enjoy something purely informative in nature.
The event was met with a great response, with over 300 people viewing the tour, and over a 100 flats sold! This is a fine example of how VR innovation can help market real-estate more effectively.
This is only a beginning; as bigger things await the consumers in VR technology. The possibilities are endless!