Challenge

Pune’s beloved Dagdusheth Ganpati and its grand aarti are the biggest attractions for devotees during the Ganesh festival. Many of them have made it a ritual to visit their beloved bappa every year. However, in the last few years heavy traffic and the ever-increasing crowd has made it difficult for the elderly devotees to attend the aarti. The authorities noticed this worrisome trend and sought a solution.

Solution

Instead of the devotees traveling all the way to visit their beloved bappa, we decided to bring the bappa to them. We contributed with a shoot-based VR version of the aarti. The entire production was completed in quick span of two days and the experience was presented to the residents of Abhalmaya, an old-age home in Pune. Since all this happened during the festival, it added to the happiness of the elderly devotees.

Result

The close-to-God experience made it an unforgettable memory for all the devotees. In the process, we earned a million smiles and blessings.

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